The Great Resignation is making a loud-and-clear statement about today’s workforce: Its members want something different, and they’re unafraid to say so.

Sure, employees work to create stability for themselves and their loved ones, but the mass exodus highlights what else employees seek from their employers.

Flexibility, for sure. A growing number of companies are experimenting with entirely remote or hybrid work setups. And don’t forget a broader scope of health benefits and more emphasis on mental wellness.

What’s the No. 1 reason a  historic number of employees  are resigning on their own accord? Career development. Studies show that  1 in 5 people leave one job  because another one offers more room for growth. Employees want to work somewhere that looks out for both their professional and personal well-being.

Enter success coaching, which is precisely what it sounds like. Coaching for success in the workplace involves employers being supportive of someone reaching their personal or professional ceiling. Internal success coaches help individuals identify strengths and weaknesses and then nurture the former to help employees chart their growth paths.

Here are a couple of other advantages success coaching provides:

1. Increased Loyalty

On average,  people stay with an employer for 4.2 years . Sometimes they stay longer, sometimes shorter. When employers practice success coaching, they’re investing in someone and showing that they want them there for the long haul.

In turn, employees extend the same courtesy. They’ll actively look for ways to stay in the fold, recommend friends and family for openings, and act as an advocate for the company. Success coaching can boost the overall employee experience and prompt your team to share that positivity with whoever will listen.

2. Increased Engagement

Over  70% of executives  understand the value of an engaged employee. These workers contribute regularly and enthusiastically to the company’s big-picture objectives. They’re advocates on the outside and problem solvers internally.

Success coaching helps nurture that engagement by showing employees what they can bring to the company early and often. A good success coach can regularly align an employee’s strengths with a company’s area of need or something that it might need down the line. Employees want to be challenged and pushed. Success coaches who achieve that can grab someone’s attention and maintain it for as long as possible.

Companies are struggling to hire employees and retain their current ones. For employers wanting to improve employee retention, success coaching is one of the best tools you can use. When you invest in your employees, they’ll invest back into your business. It’s a win-win situation, and your company can become a workplace worth working — and staying — at.